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Responsible use of AI
AI, used where it helps — not because it's fashionable.
A short, honest explanation of where AI fits into how I work, and — just as importantly — where it doesn't.
I use AI where it genuinely improves the process or the outcome — not simply because it's fashionable.
That's the whole policy, really. AI is one tool among many in how I work — useful for some things, irrelevant for most of what actually makes a project good. Here's specifically where it earns its place.
Where it helps
Seven honest uses — nothing more mysterious than that.
Content development
Drafting and shaping copy, then editing it hard until it sounds like me, not a machine.
Repetitive production tasks
Resizing, formatting and the mechanical parts of production that don't need a human's judgement.
Testing and quality checks
Catching broken links, accessibility issues and inconsistencies before they reach you.
Data-informed decisions
Reading patterns in analytics or feedback to inform a recommendation — never to replace one.
Variations for review
Producing options quickly, so more of the time goes into choosing and refining the right one.
Improving efficiency
Freeing up time for the parts of a project that genuinely need a person's attention.
What stays human
The parts I'll never hand over.
Clients hire a person for judgement, taste and accountability. No tool changes that — it just changes how quickly I get to the good part.
- Judgement, strategy, taste and originality — the things a client is actually paying for — stay with a person, every time.
- Every AI-assisted output is reviewed, edited and signed off by me before it reaches you.
- Your information is treated responsibly and never used carelessly or shared without reason.
- AI is a tool used in service of a better outcome for you — not a substitute for expertise, and not the product itself.
In short
AI speeds up my process. It doesn't replace my judgement.
Every AI-assisted output is reviewed, edited and signed off by a person before it reaches you — that person being me.
Reviewed by meRefined by meSigned off by me
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